【Asahi】

The brand representing the brewery, named after its founding

Made with mineral-rich groundwater and atmospheric distillation.

A mellow, sweet aroma of brown sugar gently spreads, with a soft mouthfeel and a rich flavor that hints at sweetness and umami.
It has a light and crisp finish, leaving a refreshing aftertaste.

○From Asahi Shuzo's official website
Founded in 1916. It is the oldest brewery among the brown sugar shochu distilleries in the Amami Islands.
The company name and flagship brand, "Asahi," was named after Kikaijima, which is located in the easternmost part of the Amami Islands, where the rising sun can be seen first from the ocean.
It also embodies the hope for the prosperity of the company, like the rising sun.
Since then, as "shima no seiya" (the island's sake brewery), it has been nurtured by the local community and continues to this day.
With a tradition of almost 100 years, the brewery has refined various techniques and recipes to enhance the flavor of shochu, and is committed to making shochu using homemade ingredients that are abundant in the blessings of the island.

◆Specs
Category: Brown Sugar Shochu
Ingredients: Brown sugar (domestically produced), rice koji (Thai rice)
Koji: White Koji
Distillation: Atmospheric distillation
Alcohol content: 30 degrees
Producer: Asahi Shuzo (Kagoshima Prefecture)